Shortly after Sept 11, 2001, Fire Chief John Kobarda contacted Fire Fighter (FF) Tim Gracey looking for assistance to create station logos. Inspired by the comradery displayed by New York fire houses, Chief Kobarda hoped to bring a similar passion and pride to enhance the London Fire Service. Original concepts to display these news logos was to dedicate one sleeve of the uniform to the station. Using a velcro patch, similar to military organizations, as firefighters moved from hall to hall, they would display the patch of their current station. Logistics and practical funding of additional patches prevented this from being realized.
Voluntarily tasked with creating new station logos, FF Gracey presented the idea to all the stations requesting feedback to help and participate in the creative process. Of course, there were mixed emotions with the project to add a new tradition/logo to their station.
Here are the logos created:
Special Teams
New logos
FF Sean Foxton is currently spearheading a campaign to redraw and in some cases create new logos using modern digital technology. Here a few of the new logos: